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2023-02

Industry information | Analysis of "summer fruit mother" how to enhance brand power in the nut market, occupy the minds of consumers

Kaidu and Tmall New Product Innovation Center (TMIC) released the "2022 Nut Industry Trend Insight". The insight report analyzes the current situation of the nut market, followed by a few suggestions for nut brands to make long-lasting and sustainable development in the nut market.TMIC data shows that the growth of the online nut market slows down in 2022, and there is a strong need for new impetus to stimulate growth. However, high price band nut products still show a strong growth trend, and single nut growth rate is steady, better drive the development of the nut market. The top three brands in terms of brand power are all mixed snack brands, and there is not yet a focused nut brand that strongly occupies consumers' minds.

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