视频标题

Introduction to Chen Yuxiu


Chen Yuxiu, female, born in 1965, is the founder and chairman of YMAC. At present, she is the vice chairman and secretary-general of the IMSC(International Macadamia Scientific Research & Development Committee), the vice chairman of CNSA (The Specialized Committee for Nuts and Dried Fruits of China National Food Industry Association) , the chairman of Yunnan Macadamia Society, and the graduate tutor of China Agricultural University.

Graduated with excellent grades from South China Tropical Crops College in 1986, and was later assigned to work in international trade at Yunnan Grain, Oil, and Food Import and Export Company. In 1991, the Yunnan Provincial Party Committee and Government proposed the "18 Projects" to create a distinctive and advantageous industry for farmers in Yunnan's border mountainous areas to lift themselves out of poverty and become prosperous. At the point, scientists from the Tropical Crops Research Institute have conducted research and investigation, proposing that macadamia are very suitable for planting in Yunnan. Therefore, the introduction and trial planting of macadamia is one of the projects, with the aim of helping border areas permanently lift themselves out of poverty and become prosperous, and developing export earning agriculture. In 1993, Chen Yuxiu led and was responsible for the first import of 30 tons of seeds from Australia in Yunnan Province, which were the spark of Chinese macadamia.

Starting from July 1993, macadamias were sown in Yunnan. In the early stages of development, the planting and fruiting cycle of unmodified macadamia required 10-12 years. In the period from 1993 to 1998, only about 30000 Mu of planting area were developed in Yunnan. At that time, the hard process of importing seeds, the long growth period of 12 years of macadamia(it will take 8 to 12 years to plant them), and the local farmers' rejection of introduced species led to the stagnation of the macadamia industry in Yunnan in 1998. Until 2001, Chen Yuxiu was in a semi resting state, during which she had time to have children.

 In 2002, the provincial government renewed its emphasis on the macadamia industry. With 16 years of experience in foreign trade and 9 years of experience in macadamia development, she has become the helm of ther re-launch. At that time, John Wilkie, an expert on Macadamia, visited Yunnan and believed that Yunnan was one of the most suitable areas for planting macadamias, with the highest yield and output value potential in the world. John's words rekindled Chen Yuxiu's inner hope and planted a seed in her heart that would lead Yunnan's macadamia industry to internationalization.

Yuxiu set her sights and resigned from her enviable foreign trade job, starting her first business venture and establishing YMAC. With the help of the local government, macadamia has been fully spread in places such as Lincang and Dehong, with 180,000 people starting large-scale planting. Chen Yuxiu and YMAC have deeply rooted in the mountains to promote the planting and processing of macadamia. After 20 years of cultivation, Chen Yuxiu has become a leading figure in China's macadamia industry. YMAC also has over a 10,000+ Mu’s macadamia trees, 4 post harvest treatment and technology promotion centers, and 2 factories, cultivating 7 most suitable for planting in Yunnan Excellent varieties that can bloom and bear fruit in just 3-4 years have helped over 500,000 farmers overcome poverty and become rich by planting macadamias.

From 2019 to 2022, in order to bring more high-quality macadamia down the mountain, into the city, and go abroad, and to provide a more sustainable and long-term development path for the hundreds of thousands of farmers who have gone with YMAC, Chen Yuxiu, who is nearly 60 years old, resolutely entered his second entrepreneurship, entering the market from the raw material end, establishing the "Mom’s Macadamia" brand, upgrading the brand's visual and product vision, launching comprehensive marketing, and transitioning to a new consumer enterprise.

 

 

Yunnan Macadamia Industry Development Co.,Ltd

Persist and Do Best for All

Copyright © 2023 Yunnan Macadamia Industry Development Co.,Ltd

SAF Coolest v1.3 设置面板HIUSX-ZPJD-PFZFE-ZWQ

图片ALT信息: YMAC
违禁词: 第一,最,一流,领先,独一无二,王者,龙头,领导者,极致,

无数据提示

Sorry,There is no content in the current section at this time!

You can view other sections or return to home

SVG图标库请自行添加图标,用div包起来,并命名使用